Informal user survey

As I've mentioned before, my group presentation in my Marketing Management class is going to be on Converse footwear. We've been having a bit of trouble deciding what route we want to go because it seems there are so many different people who like Converse for so many different reasons. It fits into a lot of niches and it's hard to market towards just one segment or belief.

So I'm curious (and as long as I have all of those BlogExplosion people captive here for 30 seconds): What do you think of Converse shoes? What are the first things that come into your mind when you think of them? Who or what do you associate them with? Would you wear them? Why or why not?

(For those of you who were concerned, I ended up buying these for the presentation.)

srah - Saturday, 27 November 2004 - 12:35 AM
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Comments (19)

gravatar Somewhat - November 27, 2004 - 6:34 AM -

Mmm... that Zappos link is great. Why oh why oh why won't they ship to Europe? :-(

gravatar jamelah - November 27, 2004 - 8:02 AM -

For some reason, when I think of Converse, I think of alterna-teens, who listen to "punk music" and shop at Hot Topic. But then, when I think about it for a couple of seconds longer, I think of guys from my generation who used to be alterna-teens but now wear a lot of button-down shirts and spend hours programming code.

Yeah, pretty much.

gravatar srah - November 27, 2004 - 10:33 AM -

re They have free shipping AND free returns! My only complaint is that the colors in the pictures are kind of off - I originally ordered the same shoe in raspberry/pink and it turned out to be magenta and bright pink instead of the more muted colors shown. (See Zappos colors vs actual colors)

gravatar kira - November 27, 2004 - 11:41 AM -

Chucks. That's the absolute first thing that comes to mind. And I have two pair which I love to death but cannot wear because of all the adult footly concerns that I have now (they have to be light-weight and supportive, and a flat-bottomed, thick rubber sole just doesn't do that). They are, by far, the coolest, most versatile trainers on the market.

gravatar srah - November 27, 2004 - 12:36 PM -

Kira... are you the new incarnation of monochromatic girl?

gravatar Slick - November 27, 2004 - 4:05 PM -

I love my converse shoes... they just seem so retro and different than what others have. that's my opinion.

gravatar kira - November 27, 2004 - 5:14 PM -

Yes, yes I am. Muahahaha!

gravatar mikeh - November 28, 2004 - 12:41 AM -

Well one of the first things I think of is the blanant product placement in I, Robot where Will Smith of the future gets some converse shoes in the mail that he ordered and he's all "ahh, vintage 2004"

gravatar MaTT - November 28, 2004 - 12:47 AM -

I think of 70's basketball players -- tall, lanky, big-footed peepul, wearing the classic white canvas, blue-and-red converse logo'd sneakers :) I've never owned any Converse sneakers :(

gravatar tanya - November 28, 2004 - 10:25 AM -

I think old school - style but subtle style - kinda like bucking the flashy trend but still being a trens all its own. I also think laidback people.

Thanks for your bogexp comment about :0)

gravatar Renee - November 28, 2004 - 2:54 PM -

I love Cons/Chucks! They are fun shoes and even though many people wear them, I think with the availabity of colors and styles it is easy to express yourself with them.

gravatar Nor - November 28, 2004 - 7:24 PM -

I don't know why but I don't really have a very positive image of Converse (at least my top of mind awareness). I can look at the styles they have now and actually think that they're pretty cool. But the first thing that pops into my mind when I hear Converse is geeks and dorks. I think it has a lot to do with Converse falling out of fashion in the early 90s and all of the cool popular kids in my grade school wearing Nikes while the uncool kids were wearing Converse. I've never owned a pair but I'm not opposed to getting a pair.

gravatar Noor - November 28, 2004 - 7:25 PM -

I can't believe I actually misspelled my own name. Oy.

Oh well, maybe I'll blame it on ieSpell?

gravatar srah - November 28, 2004 - 7:26 PM -


gravatar Andrea - November 29, 2004 - 1:47 AM -

I like the shoes that you bought, a lot, actually. The old converse shoes with the white tips however... well they are not for me. But that's not why they have a negative view in my mind. They remind me of those people who wear Converse sneakers for a reason. Like they want to be known as The Kid Who Is Different. When really those people who consider themselves "different" are in a whole group too so it's just weird and false. So while they can do their own thing, group denial or not, it doesn't change the fact that I see a pair of those sneakers - high tops, low tops, whatever - and make a face.

gravatar Justin - November 29, 2004 - 11:38 PM -

I dig the Chucks myself. I've owned more than one pair in my life. When I think of Converse, I usually think of Chucks, because they tend to be the most popular once (plus they come in like A TRILLION VARIATIONS). A lot of folks associate Chucks with punk rock kids, which isn't an entirely inaccurate association. But lately, a lot of cooler, hipster types are wearing the Chucks (if I recall, Gavin DeGraw was wearing 'em when I saw him in concert and he's hardly punk rock).

These are my favorite.

gravatar S-pookie - November 30, 2004 - 2:49 AM -

Chucks are such a quintessentially AMERICAN product, aren't they? Humble yet proud. Democratic and diverse. ICONIC.

gravatar Justin - December 1, 2004 - 9:50 AM -


gravatar Michael Conlen - December 4, 2004 - 4:06 PM -

Chucks, definitely Chucks and the fact that I can mix and match colors. My goal right now is to find a pair of purple laces that match their purple shoes. I've got red laces that match their red shoes in my pair of purple Chucks... ...then I can not only be The Man With One Red Shoe but do it with a sort of style Tom Hanks never had.

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